THE HAGUE, 11/05/07 - Retail chain Kijkshop has distributed 5 million advertising folders house-to-house for Mothers Day this Sunday in which sex articles are recommended as presents.

In the brochure, an assortment of sex toys are shown. Kinderconsument, an organisation that aims to protect children against advertising influences, is put out. "Unsuspecting children will look in the folder to find ideas for a Mothers Day present," said director Bamber Delver in newspaper Algemeen Daglad.

Kijkshop says the intention was not for children to buy a dildo for their mother. "We are targeting partners that want to surprise their wife with these articles."